• Pay Per Click
• Affiliate Marketing
• Web Design
• Newsletter Systems
• E-mail Marketing
• Viral Marketing
• Online Marketing
• Mobile Marketing
• MMS Marketing
• SMS Marketing
• Content Writing
• Traffic Generation
• Search Engine Optimisation
• Viral Marketing Tools
• Website Reporting
• Internet Marketing Training

• The Importance of Accurate Targeting
• What is Google Analytics?
• Web 2.0 - Enabling Viral Marketing
• What is AWStats and how can it help you?
• iLead Online's Approach to Integration
• Behind Every Great Website there is a Great CMS
• A Significant Development for Consumers and Marketers

What is a search engine? The World Wide Web or Internet is an almost limitless information resource. Human capacity does present cognitive limitations it is therefore not practical for us to peruse such a vast information pool, hence the need for a modern search engine. Examples of popular search engines are Google, Yahoo, Netscape, Ask and Microsoft Live Search.

A search engine is in effect a retrieval tool created and designed to identify information on the World Wide Web according to keywords or relevant search phrases provided by means of queries typed in to search boxes.

— J. Nortje (Marketing Director)

How do Search Engines work?

Search engines use spiders (a program or automated script) to crawl the World Wide Web capturing and storing information. The search engine then indexes the information retrieved by the spider or crawler applying an appropriate algorithm, thus supplying the search engine user with a list of websites related to the keyword or search phrases supplied.

Search Engine Optimisation as an Internet Marketing Strategy

Consumer behaviour dictates that the higher your search engine ranking the greater your hit rate and consequent website effectiveness. It is therefore desirable for your website to appear in the top ten sites returned by a search engine for keywords related to your specific market. There are various techniques for ensuring that your website appears in the top ten rankings, the application of these techniques are referred to Search Engine Optimisation.

iLead Online's Internet marketing specialists have spent years mastering Search Engine Optimisation techniques which guarantee improved rankings. For more information on the application of SEO techniques contact iLead Online today.

• Specifically designed for small- to medium-sized businesses, this advanced SEO package is a start-up package and allows for increased traffic and overall Search Engine Visibility. The package includes all statistical rank- and traffic reporting.

• This package is designed for the medium-sized business wanting to grow more rapidly. The package focus more on the lead generation and elimination of competitors on search engine pages via affiliate marketing strategies.

• We have all heard of the rich getting richer? This Premium fully customizable solution is designed for large businesses with a range of solutions or products eager to expand to an empire. The premium SEO solution focuses on search engine domination, off-site SEO strategies and more.

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