Services: Search Engine Optimization

What is a search engine?

The World Wide Web or Internet is an almost limitless information resource. Human capacity does present cognitive limitations it is therefore not practical for us to peruse such a vast information pool, hence the need for a modern search engine.

Examples of popular search engines are Google, Yahoo, Netscape, Ask and Microsoft Live Search.

A search engine is in effect a retrieval tool created and designed to identify information on the World Wide Web according to keywords or relevant search phrases provided by means of queries typed in to search boxes.

— J. Nortje (Marketing Director)

How do Search Engines work?

Search engines use spiders (a program or automated script) to crawl the World Wide Web capturing and storing information. The search engine then indexes the information retrieved by the spider or crawler applying an appropriate algorithm, thus supplying the search engine user with a list of websites related to the keyword or search phrases supplied.

Search Engine Optimisation as an Internet Marketing Strategy

Consumer behaviour dictates that the higher your search engine ranking the greater your hit rate and consequent website effectiveness. It is therefore desirable for your website to appear in the top ten sites returned by a search engine for keywords related to your specific market. There are various techniques for ensuring that your website appears in the top ten rankings, the application of these techniques are referred to Search Engine Optimisation.

iLead Online's Internet marketing specialists have spent years mastering Search Engine Optimisation techniques which guarantee improved rankings. For more information on the application of SEO techniques contact iLead Online today.