Internet marketing requires a departure from traditional marketing concepts and methodologies, and really can be
described as an art form in itself.
— J. Nortje (Marketing Director)
Don't Underestimate Your Website
Don't underestimate the importance of a well-designed website's capability to generate revenue for your
business. It is sometimes startling to see the errors we have encountered whilst analysing homepages and
web structures for new clients. Subtle errors and minor mistakes can be devastatingly costly.
From poor graphic design, to poorly constructed texts and unclear messages, many website owners are
unaware of the shortcomings their websites present until they engage the services of a professional
website analyst to examine and identify areas for improvement.
Improve marketing effectiveness:
A well-designed website is critical to the success of an Internet marketing campaign and has high
marketing effectiveness. In simple terms, this means that:
- it is capable of drawing high traffic volumes through SEO;
- it expresses and enhances the essence of the organisations brand;
- information is presented in a clear and understandable fashion;
- graphic elements such as font, font size, colour palettes and images are easy on the eye and able to hold a visitors attention for extended time spans;
- inter-active elements are user friendly;
The above factors shape a potential clients opinion about your organisation, however they
only scratch the surface of elements which can contribute towards a visitor's total user experience.
Enhancing total user experience:
Below are some of the basic techniques we use to enhance website users' experience through effective
website design:
- Introducing shopping carts and e-commerce facilities;
- Increasing user interactivity through information request forms, profile submissions, surveys, polls and forms;
- Provision of real time user intervention using a virtual client service assistant;
- Sensory stimulation though the intelligent usage of flash animations, movies and sound;
- Improved navigation through navigation bars and cascading style sheets;
- Practical tools such as financial calculators and similar user resources;
- User downloading facilities;
- Information forwarding capabilities;
- Latest version page loading;
- Design embedded optimisation;
- Search engine friendly sitemap creation;
Experienced Internet Marketers:
Internet marketing requires a departure from traditional marketing concepts and methodologies, and really can be
described as an art form in itself. Website creation requires a high degree of synergy between skilled programmers,
designers and developers. Masters in their own right, these highly practised technicians must open themselves up to
the guidance, expertise and instincts of the marketing professional. At iLead Online a team effort is put forth
with the client's satisfaction as the ultimate goal in mind.
Our team consists of experienced and skilled professionals. Having crafted together for over ten years
they've mastered the creative process and developed immense trust in their leadership. We pride ourselves on
these qualities and count them amongst our most valuable attributes. We believe strongly in skills development
and continuously strive to keep abreast of technological advancements and new marketing methods producing
websites that are professional, interactive and highly marketable.
A lack of experience in website design as a marketing form results in sub or semi-optimised websites. At
iLead Online we build websites with our client's goals, objectives and budgets in mind and have the
experience required to guarantee successful Internet marketing.
